When you think of where sneaker culture got its start in the 1970s to where it is now, it's hard to imagine it becoming a 79 billion dollar industry. Everyone from athletes to artists and even high fashion designers have tried their hand at participating in this ever-growing shoe market, but try as they may, many have found it difficult to survive no matter how much money you pour into it. The biggest reason for this is its essential need to tie to culture.
One brand that thoroughly understands cultural authenticity is Sneaker Politics. With locations in Lafayette, LA; New Orleans, LA; Baton Rouge, LA; Austin, TX; and Dallas, TX, their community is ingrained in everything that they do, whether it be from hiring staff to the sleek store layouts.
I had the opportunity to sit and speak with Kellen Daniel, General Manager of the Dallas, TX location, right before he participated in the DFW Morehouse College Alumni Charity Golf Tournament. He shared the behind-the-scenes of what it takes to thrive in the sneaker industry and remain true to the community that supports you. For anyone in the street-wear industry or looking to be in it, this is a must-listen as Kellen drops so many gems that can be used in almost any professional setting. Enjoy.
- David Pailin Jr.